Risk Less.
Do More.
U.S. Department of Health and Human Services’ (HHS)
For HHS’s Risk Less. Do More. campaign, I partnered with Digital Associate Creative Director Blake Hicks and a cross-agency creative team to develop clear, approachable visuals that helped people better understand the importance of flu, RSV, and COVID vaccines. Our work focused on reaching older adults, long-term care residents, and the health navigators who guide their care, audiences most at risk for severe respiratory illness.
Across digital, social, print, and partnership materials, I supported the full creative process, adapting and resizing assets in Figma for multiple platforms, crafting inclusive and multilingual materials. This ensured consistent visual direction across every touchpoint. With designers, strategists, and subject matter experts all contributing, we built a cohesive campaign designed to meet people where they are and empower them to take charge of their health.
The result was a coordinated, nationwide push for pan-respiratory virus protection, launching quickly and meeting audiences where they were. Through partner events alone, more than 14,000 vaccines were administered, reinforcing the campaign’s real-world impact.
