We Can Do This COVID-19 Public Education Campaign
U.S. Department of Health and Human Services’ (HHS)
The We Can Do This campaign, launched by the U.S. Department of Health and Human Services, set out to build trust and encourage COVID-19 vaccination across the country. Through a mix of TV, radio, social, and digital media, the campaign focused on sharing accurate information and empowering people to make informed health decisions.
By the end of 2021, vaccine confidence rose from 46.5% to 79.5%, showing the campaign’s real impact in helping communities feel informed and supported.
![Thumbnail_Preparing the Nation_English_1080_V[1]_If you are pregnant_Animation.jpg](https://images.squarespace-cdn.com/content/v1/68ed01f655e6fe58cf2b1f66/a4ca9a2b-fdfe-4c06-8c83-c40d96747f02/Thumbnail_Preparing+the+Nation_English_1080_V%5B1%5D_If+you+are+pregnant_Animation.jpg)
Bringing Clarity, Trust, and Engagement to a Nationwide Health Campaign
In addition to developing accessible, high-impact public health visuals, I collaborated closely with cross-functional teams across multiple media agencies to deliver cohesive creative assets on tight timelines. I also transformed complex health concepts into engaging animated videos and social graphics—content that helped strengthen trust, boost understanding, and keep communities informed throughout a rapidly evolving national campaign.